Up The Creek Records

⭐️⭐️⭐️⭐️⭐️ Nicholas has created something special here. Great selection, welcoming atmosphere, and genuine passion for music. You can tell this place is built with heart. Highly recommend stopping by — I’ll definitely be back.

Bought 18 records at great deals, played a 1 hour acoustic show, and my dad got an expertise-laden conversation with Kevin about finding a new turntable and speaker system, without immediate pressure to buy now. Excellent first visit. Friendly staff. What a gem for supporting live music! Enjoyed being able to plug into the PA and play some original music today, thanks!!

My goto spot in the East Bay 'burbs! Great new vinyl inventory and it's always worth a dig through their used stock...

Nice selection of records, nice sound for live shows, roomy and pretty chill environment. Plus Magnolia Electric Company vinyls!?! Hellllllll yeah! Go here, spend some dough and keep this gem of a shop polished.

Love! Love! LOVE this record store! I was a fan of them even back at their old Tice Valley location, but I’m so happy they found a new home (still close!) and that they’ll get probably better visibility here. This feels like your actual neighborhood record store - the pride the owner feels is reflected in how clean, organized and eclectic the design of the store is. Full of character and attention to detail - plus very warm and inviting. They have a good selection of new - you can always ask them to order something, and they also have a neat used record section. I know it’s true you can pay less and get some of these from Amazon, but I do make a point of coming here because you can’t replicate the experience of walking into a record store, surrounded by artists and music, and having staff that can recommend artists - plus RSD deals! Really really wonderful place - I absolutely recommend if you love music!